Google Wallet Getting Tweaks and Modifications at I/O in May, Competing With Apple Pay Better
Google Wallet hasn’t exactly been a hit for Google and we’re being kind here, while saying that. Well, the search engine giant is preparing a revamp of the service come May, as they show it at I/O 2015 in an improved version.
The aim is for Wallet to better compete with Apple Pay, if possible. The problem is that Google launched Wallet quite a while ago, even before Apple Pay was even announced and still it failed to be competitive. The acquisition of Softcard is still happening and Google wants to use that to integrate new features into Wallet. Softcard is an NFC payment provider, that was previously called Isis, but they had to change the name, because of the Middle East terrorist organization by the same name.
An important aspect for Google to remedy is the cooperation with third parties, including banks, credit cards and retailers. Google also wants to get Visa and Mastercard on board this time, getting them fully involved into the project. The problem is that major third parties are already working with Apple or against them, trying to come up with their own payment systems…
